Guidemap

Give visitors one map of everything happening, not just the official program.

During a festival or a peak season, the official schedule is a fraction of what is actually on. A guidemap puts all of it in one place — where it is, what it is about, and whether you can still get in — and answers questions in plain language.

What a guidemap does

01 · Space and time

What is on around me, right now.

Visitors see what is happening near where they are standing, at the hour they are free. The Cannes guidemap carries 612 records across the Palais, the Croisette, hotel suites, beach clubs, yachts in the marina, and the Lérins islands offshore — filtered by day, time of day, and theme, in 3D, 2D, or a plain list.

  • Filter by day, time of day, venue, and theme
  • Save the ones you want and find them again later
  • Every card shows walking distance from the Palais
02 · A map of topics

Find the people working on what you work on.

A schedule tells you what is on. It does not tell you who else cares about the same thing. The topic tree groups everything by subject and host, so a visitor can find the rooms worth being in — including the ones they would never have searched for.

  • Everything clustered by theme, not just by time slot
  • Surfaces hosts and communities, not only sessions
  • Built from what the events are actually about
03 · Ask it a question

"What is on near the Palais this afternoon about AI?"

Plain language, straight answer. Behind the map is a real database of venues, hosts, themes, times, and locations, and the search console lets visitors interrogate it the way they would ask a well-informed friend.

  • Query by place, topic, role, and time at once
  • Grounded in the curated database, not the open web
  • No app to install
04 · No official data required

We built the Cannes guidemap without being the organizer.

It is assembled from public and community sources, curated with The Buffalo Network, and is not affiliated with Cannes Lions. That is the point worth noticing — if this is possible from the outside, it is far better from the inside, where you hold the program, the venues, and the exhibitor list.

  • Community submissions and corrections built in
  • Runs on its own subdomain, alongside any official app
  • Sponsorable as its own surface
The live Cannes Lions guidemap. 612 records, filtered by day, time, and theme, each card showing walking distance from the Palais. Open it →
The Cannes Lions guidemap: 612 events plotted across Cannes, with filters for day, time of day, and theme, and a scrollable list of matching events beside the map.
Illustrated launch poster titled
The launch artwork, curated with The Buffalo Network. A guidemap is something an audience shares, which makes it a marketing surface as well as a wayfinding one.

For event organizers

Your official program is the part you control. The fringe around it is where a lot of your attendees actually spend their week, and right now they navigate it with group chats and a shared spreadsheet. A guidemap makes the whole week legible, keeps attendees inside something you publish, and gives you a record of what people searched for.

Runs beside your event app

A guidemap is a public web page on its own subdomain. Nothing to install, nothing to migrate, and no conflict with an existing app or agenda tool.

A new sponsorable surface

Category sponsorship, sponsored discovery, and the search console itself can carry a sponsor, with engagement reporting attached.

You learn what attendees wanted

Search and filter logs show which topics, venues, and times drew demand — useful for next year's program and for selling next year's booths.

For tourist destinations

The same three problems appear in a city during peak season: visitors cannot see what is on around them, cannot find the things that match their interests, and cannot ask a question in their own words. A destination guidemap covers a season or a district rather than a single event.

A season, not a weekend

Festivals, exhibitions, markets, and openings across a whole season, on one map that stays current instead of going stale after launch week.

Beyond the top ten list

Topic clustering surfaces the smaller venues and independent programs that a ranked list buries, which is usually what a returning visitor is looking for.

Honest scope

Cannes is our live example and it is an event, not a destination season. We would scope a destination build with you rather than claim a result we have not delivered yet.

Tell us what your visitors are trying to find.

Send us your program, your exhibitor list, or just the dates and the place. We will show you what a guidemap of it would look like.

Start the conversation

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